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QuickFire is a video company startup in San Diego, acquired recently by Facebook, whose main goal is to: “QuickFire Networks was founded on the premise that the current network infrastructure is not sufficient to support the massive consumption of online video without compromising video quality. QuickFire Networks solves this capacity problem via proprietary technology that dramatically reduces the bandwidth needed to view video online without degrading video quality,” according to its CEO Craig Y. Lee. How important are videos to Facebook? and why is it acquiring video companies like QuickFire? The answer is this: The number of videos posted by individual Facebook users average a 75% increase worldwide last year, and 94% increase in the US alone. QuickFire will make it easier to ...

Images are thought-evoking. In fact, science has it that images travel 6,000 times faster than plain text. Thus, almost all websites and social media campaigns make use of videos to market their brands. The question is, how will your video get seen? With Google’s changing rule, i.e. view time instead of number of views, certain video marketing strategies need to be employed for your video to stand out and not just get seen, but get watched! As a business owner in Newport Beach, be guided with these reminders.   If your video doesn’t capture your audience within 5-10 seconds, forget it! The whole purpose of a video marketing campaign is for your video  to capture your viewers’ attention, not to ...